Email and flash piece

For Macmillan Cancer Relief, a site loading screen illustrated the financial hardships faced by people with cancer as they waited for benefits.

This piece was a flash movie, accessed by a simple, powerful email sent to MPs. After the movie ended, they were deep-linked to a page explaining exactly how they could get involved.

The result was astonishing: over 100 attended the Parliamentary launch of Macmillan’s campaign for a better deal for those dealing with cancer. Consider that only on the rarest occasions would you find the house even a quarter full.