Interactive Automotive Advertising Awards, 2006
Simple banners and a site update would have sufficed, but we wanted something that was more on brand than a mere discount. If Land Rover stands for unique experiences and adventures, why not have a little adventure online? This thinking pushed us, the client and the sales.
We created a full motion video site where users could Haggle with Aziz. A script of multiple pathways meant each user would experience the full range of his responses to their offers - from mildly insulted to declarations of love. But after a few attempts Aziz gave up haggling: the discount on the Freelander was just unbeatable.
Within three weeks of the launch of Aziz, all Freelanders had been cleared from Land Rover's showrooms.