Interactive Automotive Advertising Awards, 2006
Adventure is no longer the preserve of the white-water rafting, white-knuckle adrenaline junkie. Itís for anyone with an insatiable appetite to push beyond personal boundaries.
So if youíre an octogenarian learning to Tango or youíve just tried fried scorpion, log on and share your experiences. While you're there, you can find further inspiration via iPTV and gobeyond radio.
It's rare for brands to be able to fit neatly into the world of Web 2.0. The only other success I can think of is Dove's Campaign for Real Beauty. Gobeyond.com fitted seamlessly in due to its broad appeal to a fundamental human desire: that for experience.
I was responsible for the concepting the site and populating it with initial stories, working closely with designers, planners and IA throughout.